Luxury cosmetics brand Rituals has seen sales rise in 2025 as it opened over 200 boutiques globally.
Over 2025, the brand recorded a net revenue increase of 16% to €2.43bn (£2.10bn) and an EBITDA of €545m (£472m), up 22.5%.
Rituals said this makes it one of the fastest-growing beauty brands in the world, and marks a milestone of 25 years in the business.
It has now grown to nearly 1,500 boutiques globally, and operates in over 4,500 department stores and luxury perfumeries across 33 countries.
Last year, it opened more than 200 stores with new flagships in London, Zurich and Barcelona, with continued expansion in the UK, Europe, China and the Middle East.
Its digital presence has also strengthened, with online sales now making up over 20% of total revenue
Rituals debuted its Mind Oasis in the UK last year, with 11 currently operating around Europe and more planned for 2026 including travel retail.
Rituals founder and chief executive Raymond Cloosterman said: “Our 25th anniversary is a milestone for everyone who has contributed to building Rituals into this wonderful company. I am immensely proud and grateful. It has always been my dream to create a global ‘Feelgood Luxury’ brand. A unique proposition within the industry. Combining high end luxury products with an accessible price point and creating positive impact, we are redefining luxury.
“Looking ahead, 2026 will be an investment year focused on sustaining our momentum. We will refit 1,500 stores, expand further in Asia, accelerate new product innovation and continue the rollout of Mind Oasis. Our ambition is clear: growing our business while making a positive impact on people and the planet.”
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