As one of the UK’s Big Four grocers, Morrisons is currently assessing its efficiency, technology and online offer to adapt to the rise of discount supermarkets and the implementation of innovation by the three other major UK grocers.

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David Potts Morrisons

Morrisons' Potts shrugs off potential no-deal Brexit tariffs


Morrisons boss David Potts has shrugged off the potential introduction of no-deal Brexit tariffs and vowed to shield shoppers from price rises.

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