As one of the UK’s Big Four grocers, Morrisons is currently assessing its efficiency, technology and online offer to adapt to the rise of discount supermarkets and the implementation of innovation by the three other major UK grocers.

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Aldi generated the highest sales growth among bricks-and-mortar grocers

Grocery sales rise marks three years of growth


Grocery sales have risen 1.4% year on year, representing three years of continuous growth, the latest Kantar data revealed.

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