Lego is one of the world’s leading manufacturers of toys, with its iconic Lego brick recognised globally. A privately held company based in Billund, Denmark, Lego is still owned by the Kirk Kristiansen family, which founded it in 1932.
In 2016, Lego opened a new London flagship store as part of ambitions to grow its global retail presence. The 5,420 sq ft shop across two floors in Leicester Square is an experiential store, with more than 800 SKUs, and launched complete with a to-scale version of Big Ben.
Lego has been innovating when it comes to its physical presence in the UK with stores providing an exciting mix of interaction and engagement.
Interactive play and event experiences include brick specialists to assist shoppers in finding the set that suits them, hands-on playing opportunities and digital boxes – through which customers can scan boxed Lego sets and see them come to life in 3D.
With staff shortages widespread across the sector, the Great Resignation far from over and the cost-of-living crisis only just beginning to play out, retail has reached an inflection point when it comes to its workforce.
As the industry came together at NRF Retail’s Big Show in New York in January, Retail Week explores some of the best stores opened in the city from 2020 to 2021.
Retail Week speaks to a panel of industry experts to determine which executives will be in charge of the UK’s biggest retailers in the next five years.
Lego has opened its most experiential store yet in New York City, with new concepts that combine digital and physical elements.
Christmas is looking quite different this year but retailers are innovating to keep the festive spirit alive both online and in-store. Retail Week highlights the retailers pulling out all the stops.
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