Featuring creations such as a blue horse and a princess knight, Lego’s ad invites its audience to get creative and reimagine normality.

Set to the tune of What a Wonderful World, the ad is a whimsical adventure using existing Lego products as inspiration.

Lego has also curated Spotify playlists for families to listen to while building together inspired by hobbies and themes. 

Examples include a Star Wars playlist, an adrenaline-fueled playlist inspired by vehicles and music for animal lovers.

Lego chief marketing officer Julie Goldin said: “Our new campaign is a celebration of the creative power and optimism that children possess. We’ve seen so many families building together this year, giving parents a chance to experience and appreciate how children can build, unbuild and rebuild the world around them using Lego bricks. We want to inspire people of all ages to play and unleash their creativity this holiday season.”