John Lewis has added hundreds of beauty offers to its Black Friday event, including brands like Charlotte Tilbury and Mac as it expects more customers than ever to shop during the promotional period.
John Lewis has added hundreds of beauty, tech and fragrance offers to its Black Friday event including premium brands like Charlotte Tilbury, Mac, Sol de Janeiro, Dyson, and more.
The retailer said it is expecting more customers than ever to make the most of Black Friday offers as insights consultancy Trinity McQueen found that last year, two-thirds of shoppers were using the event to purchase Christmas presents, compared to 58% in 2022.
New brands to John Lewis such as Sol de Janeiro, Oura and Ray-Ban Meta are also included in the event along with customer favourites like Dyson, Sony, Le Creuset, Charlotte Tilbury, Barbour, Kurt Geiger, Neom, Lego and more for a limited time.
Peter Ruis, executive director at John Lewis, said: “Once associated with a last-minute scramble for deals, Black Friday is now defined by more measured and thoughtful purchasing – largely for Christmas gifts.
“As the home of gifting, we predict that shoppers will be making the most of our Black Friday offers more than ever, and the return of our never knowingly undersold brand promise gives our customers absolute confidence that they are getting fantastic value.
“We’ve added more payment and delivery options to really let our customers tailor how they shop. And as the nation’s best retailer for customer satisfaction, we’ve hired 2,000 seasonal roles to our stores to help shoppers find everything they need to make this Black Friday a smooth success.”
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