Lego posts record top line and double digit bottom line growth

The toymaker posted revenue growth of 12% to a record 34.6bn Danish crowns (DKK) ($5.43bn), for the first half of its financial year. 

Consumer sales grew 13%, which Lego said was driven “by a broad and innovative portfolio” and partnerships with other major brands like Formula One and Jurassic Park, allowing it to outpace growth in the toy market. 

The toymaker reported growth across all international markets, and improved profitability thanks to a “strong top-line and continued focus on improving productivity”, as it increased spending in sustainability, retail and digitalisation.

Operating profit increased 10% to DKK 9.0 billion, while net profit grew 10% to DKK 6.5 billion.

During the period, Lego opened 24 new branded stores globally, bringing its store estate to 1,079. 

Lego chief executive Niels B Christiansen said: “We are very pleased to have maintained our strong performance in the first half of 2025, winning share in the global toy market. This growth is driven by our large and innovative range of products that continues to be relevant across ages and interests.

“With the solid financial foundation we have built over several years, we continue to invest in capacity expansions and strategic initiatives that fuel our growth. Above all, the results reflect the enduring dedication and passion of our more than 31,000 colleagues around the world who have stayed focused on reaching more children with inspiring Lego play experiences.”