The high-profile outdoor equipment retailer Go Outdoors has established a successful business model built around the gap in the market for a destination chain covering the whole of the outdoor pursuits market.
Multichannel development has been a key focus of late, while it continues to open a modest number of both large and small format stores.
The company has been owned by JD Sports since 2017 and forms a key part of its burgeoning outdoor division alongside Blacks, Millets and Tiso.
Go Outdoors has been ramping up the integration of its systems into the JD group’s existing infrastructure and moving forward it should benefit from JD’s scale. Access to the wider retail group’s tech systems and expertise should provide a huge boost for Go Outdoors’ consumer experience.
The past few months have had a devastating impact on UK retail and swathes of chains have collapsed, but there is light at the end of the tunnel for some of these businesses. Retail Week takes a look at what the future holds for retail’s Covid casualties.
JD Sports executive chair Peter Cowgill has said the rate of retail pre-pack administrations and company voluntary arrangements (CVAS) will pick up in the wake of the pandemic.
JD Sports has become embroiled in controversy after putting subsidiary Go Outdoors into administration before promptly buying it back and seeking to secure better rent deals. But should JD be cheered or jeered?
JD Sports has bought its subsidiary Go Outdoors back for £56.5m in a bid to renegotiate better rents with landlords after putting the business into administration earlier this week.
JD Sports has confirmed the appointment of administrators for its struggling Go Outdoors brand, following days of speculation about the fascia’s future.
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