Go Outdoors is rolling out body cameras to more of its stores to help improve the safety of its staff.
The retailer will introduce body-worn cameras to 25 more stores following an initial trial in its store in Stoke last month.
The trial aimed to seek new ways to deter theft and ensure colleague safety, and it is being expanded to further stores following the trial’s success. It follows Go Outdoors’ recent announcement that it has partnered with The Retail Trust.
Go Outdoors associate director of retail Carl Harris said: “With retail crime in the UK at an all-time high, Go Outdoors has been committed to testing different initiatives that could help foster a safer and more enjoyable shopping experience.
“Our recent trial in Stoke has proven to be a success, with the body cameras improving confidence among a store team that has previously faced challenges with members of the public.
“While some colleagues were initially apprehensive about the trial, citing concerns they thought the cameras might escalate situations, our profit protection team held a training session to highlight their benefits. As a result, more colleagues have requested to wear them, with six additional cameras ordered for the store.
“After observing the reassurance the trial provided, we have decided to roll out body cameras to 25 more stores nationwide as part of Go Outdoors’ ongoing aim to create a safer environment for both staff and customers.”
Feedback from the Stoke store has been positive, as store manager Claire Cowie said body cameras have been a “game-changer” and deterred theft and increased confidence in staff safety.
She continued: “The added layer of protection has been well received by our customers. It’s brought a new level of trust and transparency to our store. Crucially, the business has been proactive in equipping us with these tools, enabling us to react swiftly and effectively to the concerning increase in retail crime we’ve faced.”
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