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Burberry

Luxury fashion retailer Burberry has reinvented itself as a highly sought-after fashion label with a strong digital focus. Its online sales drive is currently its main focus as the company's online figures account for a small proportion of group sales, despite its reputation as a digital innovator.

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Think differently

Retail cartoon: Burberry prefers flames to fire sale

2018-07-24T09:18:00+01:00By Patrick Blower

Patrick Blower’s take on Burberry burning £29m worth of products last year rather than selling them at a cut price.

Opinion: Improving is not winning in retail
2018-06-18T06:00:00+01:00By Michael Jary
Analysis: Are you targeting the wrong customer?
2018-03-15T07:00:00+00:00By Matthew Chapman
Watch: Six of retail's best digital marketing campaigns
2018-02-23T07:00:00+00:00By Grace Bowden, Becky Waller-Davies, Gemma Goldfingle
Opinion: Technology tie-ups will secure retail’s future
2018-02-23T06:02:00+00:00By James Walker

More on Burberry

Latest Burberry news

Burberry destroys £29m of stock to avoid discounting
2018-07-20T06:27:00+01:00By Grace Bowden
Agenda: M&S, Asos, Ocado, Dunelm and Burberry
2018-07-06T10:00:00+01:00
Burberry profits rise in 'year of transition'
2018-05-16T06:35:00+01:00By Howard Lake
Agenda: Asda, Mothercare and Burberry update the market
2018-05-11T13:51:00+01:00
Burberry names former Kingfisher boss as new chairman
2018-04-13T15:50:00+01:00By George MacDonald
Burberry ushers in Bailey replacement from Givenchy
2018-03-01T10:19:00+00:00By Becky Waller-Davies
Bailey’s rainbow check for Burberry swansong
2018-02-16T14:52:00+00:00
Burberry to sell on Farfetch in bid to expand reach
2018-02-16T08:32:00+00:00By Becky Waller-Davies
Burberry’s UK sales fall as it faces tough comparatives
2018-01-17T07:20:00+00:00By Gemma Goldfingle
Burberry profits rise as it reveals new strategy
2017-11-09T07:15:00+00:00By Becky Waller-Davies

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