Luxury British fashion retailer Burberry, famous for its trench coats and signature beige check pattern, was founded by 21-year-old Thomas Burberry in 1856. Fast forward and Burberry is now an undisputed leader of luxury brands, embracing digital transformation and enhancements. In 2015, Burberry premiered new collections on Snapchat and disrupted the industry when it made catwalk styles available for immediate purchase through social media. It operates just 23 stores in the UK – its tech-enhanced flagship London store uses RFID tags on clothing to trigger relevant content onscreen around the store and in dressing rooms. Despite the luxury brand’s digital focus, ecommerce accounts for a small proportion of sales. Burberry is looking to drive online sales through adding its entire catalogue to Farfetch’s global platform, the launch of an Instagram shop and the creation of its B-Series social media product drops, which look to cash in on hype culture.
Burberry has reported an “excellent start” to its new financial year as full-price sales growth accelerated against its pre-pandemic performance.
As Burberry boss Marco Gobbetti exits, Retail Week takes a look at the tenure of the man brought in to save Britain’s iconic luxury brand.
Burberry chief executive Marco Gobbetti is to leave the luxury giant after almost five years in charge.
Kingfisher and Burberry have lifted the lid on ambitious new carbon reduction targets in a bid to beef up their sustainability credentials.
Burberry has recorded a decline in its full-year sales and profits, but boss Marco Gobbetti hailed the luxury retailer’s resilience as full-price sales drove momentum.
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