Luxury fashion retailer Burberry has reinvented itself as a highly sought-after fashion label with a strong digital focus. Its online sales drive is currently its main focus as the company's online figures account for a small proportion of group sales, despite its reputation as a digital innovator.

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Think differently

Patrick Blower Burberry cartoon 24 July

Retail cartoon: Burberry prefers flames to fire sale


Patrick Blower’s take on Burberry burning £29m worth of products last year rather than selling them at a cut price.

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