Luxury fashion retailer Burberry has reinvented itself as a highly sought-after fashion label with a strong digital focus. Its online sales drive is currently its main focus as the company's online figures account for a small proportion of group sales, despite its reputation as a digital innovator.
2019-11-14T07:38:00+00:00By George MacDonald
Burberry has said its new strategy is “on track” despite being affected by the civil unrest in Hong Kong.
2019-10-22T06:00:00+01:00By Leanne Carr
The second-hand clothing market is booming. Retail Week looks at how some retailers are already taking advantage of this growing trend and why it’s important to get on board.
2019-09-02T06:00:00+01:00By Grace Bowden
Burberry’s vice president of digital commerce Mark Morris lifts the lid on the latest iteration of the retailer’s mobile app as the luxury giant strives to create an “intimate relationship” with its top-tier customers.