Luxury fashion retailer Burberry has reinvented itself as a highly sought-after fashion label with a strong digital focus. Its online sales drive is currently its main focus as the company's online figures account for a small proportion of group sales, despite its reputation as a digital innovator.

burberr 625

Think differently

John Ryan

Opinion: Apps, not in-store screens, are the future


Burberry has just finished a revamp of its global flagship on Regent Street and one thing that is apparent is that much-vaunted tech, trumpeted when the store opened in 2012, has been largely stripped out.

More on Burberry