Burberry sees ‘uptick in brand desirability’ but says turnaround is still in early stages
Burberry has seen sales improve and reports more people are coveting the brand, but says it’s still in the early stages of its transformation.
“Over the past year, we have moved from stabilising the business to driving Burberry Forward with confidence. The improvement in our first quarter comparable sales, strength in our core categories, and uptick in brand desirability give us conviction in the path ahead.”
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