Owned by the US Walgreens Boots Alliance, UK-based Boots is investing in its digital capabilities across the country to create a seamless omnichannel offer, as well as expanding its pharmacy network internationally.

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Think differently

Sally Scott

How Birchbox uses content to punch above its weight


Birchbox has upgraded its website in a bid to become the beauty shopper’s best friend, and a resulting uplift in sales is not be sniffed at.

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