Outdoor retailer Blacks was founded in 1861 and supplied the Army and Navy in both World Wars. Now owned by sports retailer JD Sports, Blacks has diversified its range of products from serious hiking gear to more fashion-based exercise clothing and equipment. Blacks also owns outdoor retailer Millets, as well as a number of own-brand labels such as Peter Storm and Eurohike. Since the JD Sports takeover, the retailer has introduced more famous brands such as The North Face and Berghaus. Blacks has struggled of late against Go Outdoors and Mountain Warehouse, as the retailers compete on quality, store size and expertise.