The outdoor retailer was acquired by JD Sports in 2012 to bolster its position in the sector but has remained loss-making as it struggles against specialist rivals such as Mountain Warehouse.

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SWOT analysis: Why is JD Sports looking to buy Go Outdoors?


JD Sports is mulling the purchase of specialist retailer Go Outdoors, which is set to be sold this year. But how will it bolster the Bury-headquartered retailer’s offer?

Blacks is owned by JD Sports


Analysis: Why Mountain Warehouse is racing past Blacks and Millets


JD Sports’ outdoor division is yet to turn a profit. What could the retailer learn from specialists Go Outdoors and Mountain Warehouse?

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