Value fashion retailer Primark was founded in Ireland in 1969 under the name Penneys, a name it still trades under in Ireland. Its business model relies on quality fast fashion at unbeatably low prices. The retailer operates over 450 stores worldwide. It does not operate a transactional website or app, though it does provide a click-and-collect service, setting it apart from other retailers. Retail Week provides news, analysis, features and opinion about Primark and the fashion sector.
The retailer said that its namesake brand had the most notable performance in the six months to August 31, 2026, with gross merchandise value (GMV) increasing 14.1% on the year before
Just four months ago, Primark was claiming its position on home delivery was unchanged. Now the retailer is saying it will launch the service. What is Primark’s u-turn really about?
As Primark prepares to launch home delivery, we take a look at what impact its click-and-collect service has had on the retailer’s web traffic and in-store performance
Primark is preparing to launch home delivery in Great Britain under its strategy to strengthen its customer proposition amid continued flat sales.
Primark has partnered with Korean beauty specialist Pureseoul to introduce an exclusive edit of k-beauty products across selected stores.
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