Fashion retailer and marketplace Asos sells fast fashion from over 900 brands. It was founded in London in 2000, originally as an acronym for ‘As Seen On Screen’. Retail Week provides news, analysis, features and opinion about Asos and the fashion sector.
Asos has named US stylist Law Roach as its first ‘Stylist in Residence’, working with the ecommerce giant to boost its fashion credentials.
Asos executive vice president of product Elena Martínez Ortiz says the ecommerce giant’s ‘Test and React’ model is all about ensuring it stays relevant in the fashion conversation.
Asos has appointed former Next executive Jon Bennett as its new menswear product director for its Design label.
Asos has revealed that Ben Blake, EVP of customer and commercial, and Przemek Czarnecki, EVP of technology, will leave the business at the end of the month.
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Asos has appointed former Amazon executive Lizzie Jones as its new global head of trading.
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