Asos

Fashion retailer and marketplace Asos sells fast fashion from over 900 brands. It was founded in London in 2000, originally as an acronym for ‘As Seen On Screen’. Retail Week provides news, analysis, features and opinion about Asos and the fashion sector.

Latest news and insight on Asos from Retail-Week.com

News
Asos speeds up design process with AI tool
2026-02-03T13:13:00+00:00By Aoife Morgan
Asos has upskilled more than 100 of its designers in generative AI to speed up its production process.
News
Topshop launches dedicated European website
2026-01-15T12:14:00+00:00By Aoife Morgan
Topshop has launched a dedicated European website, which aims to deliver the “full brand experience” to customers based in 23 countries across the continent.
News
Asos introduces handling fee for serial returners
2026-01-02T07:30:00+00:00By Aoife Morgan
Asos is to start charging UK customers who frequently send back their orders a handling fee as it clamps down on serial returners.

More on Asos

Feature

Inside the boardroom: what retail leaders expect in the year ahead

2026-01-01T07:00:00+00:00By Retail Week staff

What’s next for retail in 2026? We spoke to the biggest names in British retail to uncover their predictions for the challenges and opportunities ahead.

Analysis

Asos’ CEO on how the fashion retailer plans to win back customers

2025-11-21T15:26:00+00:00By Aoife Morgan

Asos is gaining momentum with its turnaround plan after it shrunk pre-tax losses last year. With profitability on the up, chief executive José Antonio Ramos Calamonte is turning his attention to restoring revenue growth

Asos posts full-year earnings rise despite sales fall
2025-11-21T07:14:00+00:00By George MacDonald
Asos cuts interest rates in new refinancing deal
2025-11-13T10:25:00+00:00By Aoife Morgan
Can pureplay retailers survive without stores?
2025-11-11T08:01:00+00:00By Aoife Morgan
Asos to kick off party season with London pop-up
2025-10-24T13:58:00+01:00By Aoife Morgan

Majority of fashion retailers now charging for returns
2025-10-20T23:01:00+01:00By Aoife Morgan
Asos in talks with German authorities over customs duty dispute
2025-10-17T06:28:00+01:00By Aoife Morgan
The boys are back in town: Why John Lewis, M&S and Asos are betting big on menswear
2025-10-15T12:12:00+01:00By Aoife Morgan
Asos to launch new premium menswear line
2025-10-10T06:31:00+01:00By Megan Robinson

All Asos content from Retail-Week.com