Blackwell's rolls out new store design

Bookseller Blackwell's will roll out its latest store design, following a trial in Bristol. The new-look Bristol shop opened in March and has brighter lighting and fittings. Flagstone floors and wood panelling replace the carpeted library-look in other shops. Colour-coded signs have been designed to provide clearer store navigation. Head of marketing Helen Jones said the initial fit has been modified in response to reaction from customer focus groups. Splashes of colour have been added to the bare walls and ceiling using 'quirky' photography. Elements will be rolled out to some stores, including Edinburgh, by October. Jones said the company would prioritise high street sites, such as the Charing Cross store in central London, rather than university campus shops.

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