All Asos articles
Fashion retailer and marketplace Asos sells fast fashion from over 850 brands. It was founded in London in 2000, originally as an acronym for ‘As Seen On Screen’ with the tagline ‘buy what you see on film and TV’ – the retailer initially sold imitations of famous onscreen items. Its primary target market is young adults, including its own-label women’s range launched in 2004 and men’s range in 2007. The retailer launched its independent boutique and vintage section Asos Marketplace in 2010 and now represents sellers from 800 labels worldwide. Asos operates a number of dedicated websites and ships to 196 countries from fulfilment centres in the UK, the US and Europe.
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Opinion‘Asos and Superdry will remain fashion victims unless they win back customers’
While Asos and Superdry can tinker with things behind the scenes as much as they like, neither brand seems able to articulate how they plan to go about attracting new customers or winning old ones back.
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NewsAsos sales continue to fall as it appoints new CFO
Asos has reported another slump in sales but says it will meet profit guidance for this year as it introduces a new chief financial officer.
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AnalysisHow significant are the new retail rules on greenwashing?
As retail giants Boohoo, Asos and George at Asda today signed formal agreements to make changes to their green claims as a result of action from the CMA, Retail Week explores the significance of this move for fashion retail.
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NewsAsos, Asda and Boohoo pledge to clean up ‘misleading’ green claims
Asos, George at Asda and Boohoo have signed formal agreements to make changes to their green claims, following action from the Competition and Markets Authority (CMA).
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NewsAsos to hit profit guidance despite sales fall
Fashion specialist Asos has reported a fall in sales but expects to meet full-year profit expectations as it makes “good progress” with its turnaround strategy.
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NewsAsos said to be in talks with Reliance as it eyes expansion in India
Asos is believed to be in talks with Indian retail giant Reliance Retail to bring the British fashion brand to the Indian market, according to reports.
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NewsAsos names new executive vice-president of digital product
Fashion giant Asos has named Anthony Ben Sadoun as its new executive vice-president of digital product, effective from February 26, 2024.
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NewsExclusive: Shein to knock Asos out of UK’s top 30 retailer ranking
Asos will drop out of the list of Britain’s biggest retailers by 2027 as it gets overtaken by Shein and Zara owner Inditex, Retail Week can reveal.
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AnalysisRanking: The top 30 biggest retailers in the UK and where they’ll be in three years
Asos gets the boot, the discounters hit peak growth, Shein soars and more in our annual ranking of the 30 biggest UK retailers and where they’ll be in three years
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NewsExclusive: Asos and Boohoo turn to nearshoring as Red Sea crisis intensifies
Asos and Boohoo are relying on nearshoring their supply chains to navigate the ongoing challenges of attacks on container ships in the Red Sea.
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OpinionPredictions: who will be retail’s winners and losers in 2024?
Who will fly and who will flop in 2024? Retail experts give their tips for the year ahead
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NewsAsos ditches bonus scheme diversity targets
Fashion retailer Asos has abandoned diversity targets in its annual executive bonus scheme as it prioritises profitability.
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GalleryStore gallery: Asos’ first ‘In Real Life’ physical store
Pureplay fashion giant Asos is due to make its first-ever foray into physical retail, opening its four-storey, central London pop-up to coincide with Black Friday weekend.
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NewsAsos interim chief people officer steps down
Asos interim chief people officer Caroline Ross has stepped down after one year at the business.
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AnalysisGolden quarter: How retailers are preparing for another cash-strapped Christmas
With the macroeconomic environment looking gloomier than ever, we spoke to some of the UK’s biggest retailers to get their take on whether this year’s festive season will be feast or famine.
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NewsShein weighs up Topshop bid
Fast-fashion giant Shein has formally registered its interest in bidding for the Topshop brand.
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AnalysisCan Asos boss really put the retailer back in fashion?
As Asos reported yet another trading period of deepening losses and declining revenue, Retail Week explores if boss José Antonio Ramos Calamonte can put the brand back in fashion
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NewsAsos losses deepen as it prioritises shift ‘back to fashion’
Embattled fashion retailer Asos has reported deepening losses and falling revenue, and unveiled plans for a strategic switch “back to fashion” in 2024.
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AnalysisRanking: The 30 fastest-growing fashion retailers revealed
It has been a tough few years for fashion, and retailers have been battling to lead on style, value and quality despite skyrocketing return rates, competition for customer loyalty and bold sustainability targets.
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NewsEmbattled Asos considers sale of Topshop
Online fashion specialist Asos is examining the possible sale of the Topshop brand, which it bought three years ago, as boss José Antonio Ramos Calamonte seeks to turn around the core business.