Topshop has launched a dedicated European website, which aims to deliver the “full brand experience” to customers based in 23 countries across the continent.
The fashion brand, which is available on Asos worldwide, said the new site creates a faster and seamless way for consumers to experience and shop the brand.
Shoppers will be able to find the latest collections across Topshop’s hero categories, including its cult denim, elevated tailoring, dresses, evening wear, footwear and accessories.
Eu.topshop.com is available in: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Finland, France, Germany, Greece, Hungary, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Portugal, Romania, Slovenia, Slovakia and Spain.
Topshop and Topman managing director Michelle Wilson said: “We’re excited to bring Topshop directly to our European customers.
“Topshop is already available worldwide on ASOS.com, but this new site gives our community access to our full brand experience.
“Customers can get access to the latest collection, shop bestsellers, browse our curated edits or sign up to our newsletter to stay up-to-date with fashion moments and product launches.
“We’ll be adding new features to the site every month to make the experience even more engaging and convenient.”
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