Santa is face of festive promotion
Supermarket Asda launches its Christmas TV ad campaign tomorrow night. It will be broadcast during a primetime TV slot, understood to be ITV, and feature Santa rather than any celebrity face.

The retailer also revealed it will run a nationwide two-week toy Sale starting from midnight tonight, slashing prices of some toys by 50 per cent.

Asda toys buyer Raj Varma said: 'We're serious about slashing prices on all of the must-have toys.'