Why retailers need to speed up in-store payments with mobile points-of-sale
Physical retailers are employing online tactics of personalised customer experiences to encourage shoppers back into stores – and one of the areas that should be addressed is getting rid of queues at the counter for payments.
“Customers today want the shopping experience to revolve around their individual needs,” says Kevin Freeguard, vice-president and managing director, UKI, Verifone. “Businesses are losing millions of pounds in sales each year because their payment systems aren’t optimised for the personalised demands of the modern shopper. Retailers that can’t integrate online and offline customer data also can’t translate a great internet browsing experience into a sale once that customer steps inside a shop.”
The single most cost-effective way for managing a customer’s appetite for speed and personalisation is a mobile point-of-sale (mPOS) solution. As a dedicated portable device, it performs the functions of a cash register or electronic point-of-sale terminal from anywhere in a shop.
According to Freeguard: “The capabilities of an mPOS unit make it easy to answer shopper questions, take orders, collect loyalty points and accept payments in the aisle, helping to decrease long lines at the register.
“It can also support backend operations, such as stock control. The use of rich content such as how-to videos also helps with consultative selling and a more personalised shopping experience for customers.”
As retailers and customers discover the benefits of mPos systems, they will quickly go from a ‘nice to have’ to a ‘must have’ and those businesses at the front of the queue for implementing the systems will be the ones to benefit most.