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Asda and George news

Latest news, insight and analysis on Asda and George


Asda – owned by Walmart - is the UK’s second largest retailer and grocery superstore operator with a 17.3% share of the market in October 2011. In late-2011 there were 525 stores, comprising 303 superstores, 29 large supercentres, approaching 170 supermarkets and 27 Living stores.

Asda\'s Easter advert

Campaign of the week: Asda go for tried-and-tested theme at Easter Video

17-Apr-2014 | By

The grocer hopes customers haven’t tired of ads featuring singing animals, as its Easter campaign focuses on the Beat Not Match policy.

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Asda is among the retailers keen on Sunday trading reform

Comment: Sunday trading laws in the UK – is the customer still king?

10-Apr-2014 | By Paula Levitan

We are living in the age of the customer when traditional bricks-and-mortar retailers are pitched against e-commerce shopping and omnichannel retailing that creates a seamless integrated customer experience.

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