Asda only supermarket to see sales slide ahead of Christmas

Asda store Waterlooville

Source: GettyImages/iStock/MMassel

Asda was the only major supermarket to see its sales fall ahead of the crucial Christmas trading period.

Data from Wordpanel shows the supermarket’s market share dropped 0.9 percentage points to 11.5% as sales dropped 4.3% in the 12 weeks to November 30.

 

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