Woolworths aims to encourage families to trade up from VHS to DVD through a tie-up with Disney's Buena Vista Home Entertainment arm.
The variety store group is offering customers who bring in their VHS cover of Disney's Aladdin a discount on the same film on DVD.
A Woolworths spokesman said: 'We want to drive customers to DVD. One of the most untapped markets in DVD is the kids' market, and with DVD players becoming affordable many parents are buying them for their kids' bedrooms.' Woolworths and Buena Vista claim that the offer is the first of its kind in the market.
The DVD deal will run from October 4 to October 9.