Whittard of Chelsea has teamed up with Boots The Chemists to offer gift teas and coffees in the health and beauty giant's stores in the run-up to Christmas.
Whittard products, ranging in price from£12 to£30, are on the shelves of 200 Boots stores.
Whittard chief executive Richard Rose said it is possible that the relationship between the two will continue after the Christmas tie-up.
He said: 'Boots are very enthusiastic about the Whittard brand and think that we are relevant to their customer base.'
The tea and coffee retailer also recently struck a concessions deal with US store group Target.