Two million shoppers flocked to London’s West End over the Jubilee weekend in what businesses hope will convert into £120m in sales.

Footfall was up 5% year-on-year in the shopping district on Bank Holiday Monday, according to the New West End Company, which represents more than 600 businesses in Bond Street, Oxford Street and Regent Street.

New West End Company director Jace Tyrrell said that the weekend got off to a slow start but the footfall rise on Bank Holiday Monday was a good sign for the rest of the week as international and domestic visitors enjoyed the half term break.

Kate Brindley, of Regent Street department store Liberty, said: “The store was flooded with out-of-town tourists coming to shop. Liberty has seen a huge demand for Jubilee product - both the quite traditional such as tea towels and cake stands and the slightly more tongue in cheek like Corgi biscuit tins and ‘make your own’ bunting kits.”

The department store said it had sold over 4,000 metres of its Liberty fabrics in red, white and blue floral prints

Fortnum & Mason sales jumped 40% over the weekend. The Piccadilly store sold 3,000 glasses of champagne and nearly 2,000 burgers over the period.

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