Virgin set to roll out Megastore listening kiosks

Virgin Megastores is to install music listening kiosks across its entire chain next year, allowing shoppers to listen to samples from 100,000 albums before they buy.

The system has been tested in the Virgin Megastore in Newcastle and will be introduced in the Oxford Street flagship before a full roll-out next year.

Virgin Entertainment Group chief executive Simon Wright said: 'This is a market-leading innovation that will offer music buyers the best in-store listening system available. Improved sales to date during the trial have already shown that it is a big hit with our customers.'