All articles by Victoria Thompson – Page 3
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AnalysisAt a glance: US retailer Nordstrom
As Topshop reveals a deal with Nordstrom to open Topshop and Topman departments in the retailer’s stores, we take a look at the US giant.
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OpinionOcado hosts cooking demos on Google+
Online supermarket Ocado last month hosted a series of interactive cooking demonstrations to showcase its products to customers and drive online engagement.
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OpinionSpecsavers launches eye test app
High street optician Specsavers has developed a health care app that allows customers to use their smartphone to test their sight.
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OpinionSocial media is not about follows or likes
For retailers, social media can be much more than just a broadcast or customer service tool.
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OpinionRetailers sign up to social gifting app Wrapp
Launched in the UK earlier this year, social gifting app Wrapp has attracted several big name retailers including Asos and Aurora.
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OpinionMarks and Spencer: Swhopping on Facebook
Marks & Spencer launched its swhopping initiative last month and as part of the launch the retailer built a Facebook app to give the campaign a strong social element.
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OpinionIn pictures: EBay launches colour swatch technology on app
Online retailer eBay has updated its fashion-focused iPhone app to include a new colour swatch search function.
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OpinionC&A puts Facebook likes on hangers
Fashion retailer C&A wouldn’t be the first retailer that springs to mind when considering innovative marketing techniques, but its latest campaign, Fashion Like, would suggest otherwise.
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OpinionTwitter success measured using Engagement Index
Most retailers will have a customer relationship management strategy in place already, but for many this doesn’t extend to social media.
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OpinionInstagram: How can retailers use the platform?
The news this month that Facebook has bought the Instagram platform for $1bn may have come as a surprise to some people.
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OpinionOcado launches tie up with BBC Good Food
Online grocer Ocado has launched an innovative tie-up with cookery site BBC Good Food which enables customers to buy the ingredients needed to prepare recipes from the site.
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OpinionHow has Oasis become an omnichannel retailer?
Multichannel has been a key focus for retailers, but there is now a shift towards an omnichannel approach, giving customers a seamless shopping experience across all sales routes.
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OpinionFacebook 'timeline' improves look of brand pages
Earlier this month Facebook rolled out its ‘timeline’ pages for brands, after doing so earlier this year for personal users.
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AnalysisTablets and mobile devices: What do retailers need to know?
The rise in use of tablets has broadened the opportunities for retailers to reach customers, but they have also raised the digital bar.
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OpinionTesco launches virtual changing room app
Victoria is online editor at Retail Week. She covers e-commerce, m-commerce, technology and social media.
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AnalysisPinterest: What do retailers need to know?
The image-based social media site allows retailers to build their online brand presence.
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OpinionHalfords adds video to product information
Victoria is online editor at Retail Week. She covers e-commerce, m-commerce, technology and social media.
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OpinionHow to make data work for customers
Victoria is online editor at Retail Week. She covers e-commerce, m-commerce, technology and social media.
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OpinionJohn Lewis implements recommendations
Victoria is online editor at Retail Week. She covers e-commerce, m-commerce, technology and social media.
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Opinion
Net-a-Porter uses augmented reality to launch Karl Lagerfeld collection
Luxury online fashion retailer Net-a-Porter has hosted a series of live augmented reality events at five locations worldwide, to celebrate the launch of its Karl Lagerfeld collection.