All articles by Victoria Thompson – Page 4
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Opinion
House of Fraser targets students on Facebook
Department store group House of Fraser has teamed up with NUS to offer a 10% student discount to Facebook users who ‘like’ the retailer.
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Opinion
Lakeland launches mobile site
Creative kitchenware retailer Lakeland has launched a mobile-optimised version of its website to capitalise on the rise in m-commerce over the last year.
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OpinionBoden launches iPad app
Home shopping retailer Boden has this month launched an iPad app to bring together the company’s traditional catalogue and website.
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OpinionCheaper with a tweet
For small retailers with a limited marketing budget raising brand awareness can be hard.
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OpinionScribbler launches personalisation
In the online greetings card market, Moonpig.com has been leading the pack for nearly 10 years, having introduced personalisation very early on.
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NewsAsos to open data to external web developers
Online fashion giant Asos is opening up its product and basket services data to external web developers in a bid to extend its wider online presence by allowing others to build Asos-related services.
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OpinionGoogle Local Shopping
For many online shoppers, Google is the first port of call when thinking about making a purchase.
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OpinionWaitrose School of Christmas Magic
The past few weeks have been all about the battle for the best Christmas advert, but it’s not just about creating the perfect standalone TV ad.
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Opinion
eBay acquires Hunch
For pure-play retailers creating a compelling user journey is imperative.
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Opinion
White Stuff relaunches website
Fashion retailer White Stuff has relaunched its website, making it easier to use and increasing customer engagement.
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Opinion
Amazon ramps up Christmas offer
With Amazon predicting December 5 as its busiest day in the run-up to Christmas, it’s important all retailers are prepared for the peak in traffic and for the alterations their sites will need to aid customers in shopping for gifts.
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Opinion
Simply tap
Launched earlier this month, instant mobile checkout service Simply Tap promises to play a pivotal role in the future of m-commerce.
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Opinion
Emma Bridgewater
Retailers with only a handful of stores may struggle to create a strong brand identity and customer loyalty.
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Opinion
Urban Outfitters Facebook success
Having a social media presence is almost compulsory for retailers, but getting it right is something that takes time and money.
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Opinion
Lipsy invests in Facebook app
Fashion retailer Lipsy has launched a ‘Golden Ticket’ Facebook app to promote their latest Pixie Lott collaboration.
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Opinion
B&Q goes mobile
Not having a mobile optimised website is the equivalent of not opening your store on Tuesdays.
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Opinion
Thomas Pink utilises video
Shirt retailer Thomas Pink has redesigned its transactional website with a strong focus on video.
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NewsFacebook to develop personalisation on retailers' websites
Facebook is seeking to develop closer partnerships with retailers to deliver personalised customer experiences on their websites.
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Opinion
ASOS launches digital marketing campaign
Online fashion giant Asos has launched its first digital marketing campaign for menswear, The Asos Urban Tour, to tie in with the autumn menswear collection.
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Opinion
Topshop introduces location-based gaming
Topshop has this month teamed up with SCVNGR, a social location-based gaming platform for smartphones, to develop a game that can be played when customers are within a 500 metre radius of a store, driving interaction and footfall.