All articles by Victoria Thompson – Page 2
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OpinionBlog: Nike campaign targets New Year health kicks
Sports specialist Nike aims to cash in on New Year health kicks with a campaign on its website.
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OpinionBlog: Tesco's Twitter giveaway campaign is a cracker
Supermarket giant Tesco has developed #pullacracker, a light-hearted Twitter game to reinforce itself as a Christmas gift retailer.
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OpinionBlog: Amazon offers customisable pages and posts
Online giant Amazon has launched Amazon Pages and Posts to improve the look, feel and performance of other retailers’ pages on its site.
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OpinionBlog: Morrisons takes on wine challenge with taste test tool
Wine buying, especially online, remains shrouded in mystery and many consumers still feel intimidated about making a purchase.
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OpinionBlog: Tesco creates commuter zone
Grocery giant Tesco has created a commuter zone on its website to cater for the home delivery needs of time-poor shoppers.
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OpinionBlog: Notonthehighstreet.com's gift finder app
The gift market is important all year round, but never more so than at Christmas.
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OpinionBlog: How retailers are using Facebook Collections
Facebook is trying a new feature to enable retailers to highlight and sell products.
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OpinionBlog: Waitrose to launch online video channel
Waitrose is to launch an online video channel, Waitrose TV, later this autumn.
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OpinionBlog: Best in class - Asos' web app
Asos have launched a web based mobile app called ASOS Daily Edit to offer customers a bite sized chunk of their products, tailored to their preferences.
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OpinionBlog: How Currys is utilising responsive design
Mobile commerce is transforming customer behaviour and retailers must work fast to keep pace. Responsive design is one way to do this.
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OpinionBlog: Twitter pushes fashion week agenda
Social network Twitter has created a fashion guide to allow users to follow the major fashion weeks online.
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OpinionBlog: HMV uses FourSquare to promote Hunger Games release
Entertainment retailer HMV used location-based social media platform FourSquare at events over the weekend to mark today’s DVD release of The Hunger Games.
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OpinionBlog: Sainsbury's redesigns marketing emails for mobile
Many retailers understand that email marketing is a valuable way to stay in touch with their customers, drive traffic to their sites and increase sales. Most also know that mobile is the future for ecommerce and are developing mobile sites.
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OpinionBlog: Could facial recognition be the answer to personalised deals?
Facebook check-ins could prove valuable for retailers wanting to deliver relevant deals to customers visiting stores, but as yet no one has found a way to capitalise on this activity.
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OpinionComment: Westfield uses Google+ photo booth to boost social media profile
Westfield has launched a number of centres in this country and is now building its already huge profile across social media.
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OpinionComment: Ikea’s augmented reality catalogue is a step in the right direction
Ikea has taken steps to improve its widely distributed homewares catalogue by including augmented reality.
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OpinionFree People use Instagram photos on product pages
US fashion brand Free People is using customers’ Instagram pictures to increase conversions on its product pages and engage fans on social media.
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OpinionSainsbury’s develops blind football simulator
Sainsbury’s has developed an online simulation of Paralympic sport Blind Football to coincide with the London 2012 Paralympic Games, which Sainsbury’s is sponsoring.
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OpinionReview: Marks & Spencer iPhone app
Marks & Spencer has launched an iPhone app to complement its existing mobile site and provide a better shopping experience for mobile users.
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OpinionTesco offers Facebook fans double Clubcard points
Tesco is offering Facebook users the chance to earn double Clubcard points by using the social network site to like, share and buy its products.