The latest Christmas adverts – Page 4
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Video
Watch: Selfridges enters festive ad fray with ‘modern’ Christmas short
Selfridges has unveiled its Christmas advert, with what it called an “alternative take on the genre” focused on the future and the “enduring message of love through the togetherness of family and friends”.
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Video
Watch: Argos puts catalogue at heart of Christmas ad
Argos has centred its Christmas advertising campaign around its catalogue for the first time in a decade.
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Analysis
Analysis: Seven of the best retail moments of 2018
’Tis the season to be jolly, and Retail Week is celebrating by unwrapping the most light-hearted and affirming retail moments of 2018.
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Opinion
Opinion: How Iceland made the most successful Christmas ad of all time
It’s the question everyone keeps asking me: how did Iceland come to make the most successful Christmas ad of all time?
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Video
Watch: Co-op becomes last grocer to launch Christmas ad
The Co-op has become the last major grocer to launch its Christmas ad as part of a £19m festive giveaway to thousands of communities across the UK.
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Opinion
Iceland ad shows being on point beats being on screen
There was a time when having Christmas advert banished from TV would have been a sucker punch to festive sales.
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Cartoon
Retail cartoon: John Lewis and Sir Elton step into Christmas
Patrick Blower’s take on John Lewis’ must-see Christmas advert, which this year stars Sir Elton John.
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Opinion
Opinion: Retailers should be political – if they mean it
It’s been an interesting few weeks in the world of conscious consumerism.
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Analysis
Analysis: Who's won retail's Christmas ad battle?
The battle for the best Christmas ad is well and truly underway. Two advertising supremos sift the turkeys from the crackers.
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Video
The Retail Week: Which Christmas ads are hitting the mark?
As John Lewis releases its much-awaited Christmas campaign, we debate which of this year’s crop of festive ads has hit the mark.
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Video
Watch: John Lewis unveils Elton John Christmas ad
John Lewis & Partners has launched its Christmas campaign featuring Elton John and the piano he was given as a little boy.
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Video
Watch: M&S focuses on 'must haves' in festive fashion ad
Marks & Spencer has drafted in ambassadors Holly Willoughby and David Gandy to take centre stage in its clothing and home Christmas ad campaign.
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Video
Watch: Iceland's banned TV ad sparks 600,000-strong petition
A petition to overturn the TV ban on Iceland’s Christmas advert has surged past 600,000 signatures.
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Video
Watch: Sainsbury's ad bids to capture 'emotion' of Christmas
Sainsbury’s has lifted the curtain on its Christmas advert as it aims to capture the “passion, emotion and excitement” of the festive season.
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Video
Watch: Waitrose launches series of Christmas ads
Waitrose & Partners has launched a series of six Christmas adverts focusing on the role food plays in festive celebrations.
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Video
Boux Avenue unveils fairytale-themed Christmas advert
Lingerie retailer Boux Avenue has revealed its Christmas campaign, the fairy tale-inspired #BouxEverAfter.
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Video
M&S Food launches Christmas food campaign
M&S’ “biggest ever” Christmas food ad campaign will put product and value front and centre in an attempt to reach younger shoppers.
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Video
Watch: Littlewoods launches circus-themed Christmas ad
Littlewoods has adopted a circus theme for its 2018 Christmas advert with clowns, acrobats and a ringmaster featuring in the campaign.
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Video
Amazon hammers home delivery prowess in Christmas ad
Amazon has unveiled its festive advert, which focuses on its fulfilment capabilities from warehouse to last mile.
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Video
Watch: Debenhams pushes premium gifts in festive ads
Debenhams is building on its ‘do a bit of Debenhams’ campaign during the festive season in a bid to push its premium gifting proposition.