Fashion technology platform Zalando has delivered another quarter of steady revenue growth as its investment and innovation in AI is paying off.

Group revenue grew 20.8% in the second quarter to €3.4bn, up from €2.8bn during the same period last year.

Group general merchandise value also increased 20.7% to €4.9bn, while group adjusted EBIT rose 10% to € 205m. Its acquisition of German ecommerce site About You contributed over €10m to this figure.

The company highlighted its AI capabilities are turning into “scalable B2C and B2B revenue streams” as its AI-powered fashion and lifestyle content studio, Scayle Studios, has now grown to over 100 live brands in just two and a half months.

The Zalando assistant also evolved from a conversational tool to a “proactive lifestyle companion”, and saw a 63% rise in high-value interactions between January and June.

Active customers reached a new high of 62.5 million, up 18.3%, while its B2B arm also recorded a “very strong quarter” as revenue grew 27.6% to reach €335m. 

In terms of outlook for the full year, Zalando expects general merchandise value and revenue growth to be in the lower half of its 12% to 17% range in line with market expectations. 

Full-year adjusted EBIT guidance has also narrowed to between €680m and €720m, down from €660m to €740m.

Zalando co-chief executive Robert Gentz said: “Our fast-scaling AI capabilities are already delivering measurable benefits in driving both growth and efficiency across B2C and B2B.

“Innovations like our AI-powered Scayle Studios and the upgraded Zalando assistant are fundamentally transforming how our partners operate and how our customers discover fashion.” 

Zalando chief financial officer Anna Dimitrova added: “The resilience of our profitability reflects the quality and mix of our earnings, including the shift toward our higher-margin partner business and retail media, B2B scaling, and disciplined cost management supported by AI,” 

“Our focus is – as always – executing our strategy, investing in the immense opportunities ahead, and delivering a strong, high-quality financial performance in 2026.”

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