Walmart throws down gauntlet to Amazon with subscription service launch

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Walmart has lifted the lid on details of its long-awaited subscription service as it ramps up its fightback against online rival Amazon.

The world’s biggest bricks-and-mortar retailer has unveiled details of its Walmart+ membership programme, which will go toe-to-toe with Amazon Prime. 

Walmart said its scheme “brings together in-store and online benefits to save customers money and time like no other retailer can”. 

Walmart+ will be available to all customers from September 15, ending months of speculation about the launch date.

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