The Very Group launches data-led creative studio to collaborate with brands

The launch of the scheme, called Hello Studio, will offer a multichannel creative service and tap into the newest technology for “bespoke and tailored content” that connects brands to their customers.

The retailer said it has a “rich history of delivering creative campaigns to captivate audiences” and Hello Studio will be at the centre of that. 

The new proposition can use The Very Group’s customer data spanning 4.3 million active customers as well as its tech capabilities to collaborate with brand partners on new concepts. 

The mix of personal, shopping and financial data will support Hello Studio in creating omnichannel campaigns that reach and engage customers on the shopping journey.

The launch follows the rollout of Very Media Group, a venture between the internal retail and data expertise of The Very Group and the retail media knowledge of the in-house team at SMG.

The Hello Studio team has experience with big household names including Adidas, Apple, Levi’s, Ray-Ban and SharkNinja to help enhance sales, return on ad spend and social conversions.

Very Group head of creative Julie Phelan said: “I’m thrilled to unveil our new creative proposition HelloStudio. We’ve been working with brands, delivering eye-catching creative campaigns for years now, so while the proposition is new, working with brands has been at the heart of The Very Group for a long time.

“We have a proven record of conceptualising and delivering channel bespoke content which customers love. There is no channel afterthought or retrofitting in our work. Plus, we harness and embrace new technology to enhance our rich content. 

“Just one example of this is our use of AI to help amplify illustrations that our team creates for storyboards. It helps to speed up processes and adds another dimension to the vision. As a creative team filled with curiosity, we’re always looking for new ways to take campaigns to the next level, and embracing new technology plays a big part.

“We are an ideas-driven, data-informed creative team, providing a unique experience for our partners, all backed by our reputation as trusted brand guardians and collaborative partnership approach. 

“Our recent creative campaigns, which have been made possible through Very Media Group brand partnerships, have been a great success and I’m excited to be able to extend this to new partners.”