SAP Emarsys CMO: If your customers are sharing their data, they expect something back
If you’re still sending emails that ignore what your customers bought yesterday, you’re putting their trust on the line, argues SAP Emarsys chief marketing officer Sara Richter.
If you’re still sending emails that ignore what your customers bought yesterday, you’re putting their trust on the line. That’s the opinion of SAP Emarsys chief marketing officer Sara Richter, who spoke to Retail Week about what customers expect in exchange for their data, how retailers can discover new segments and why AI is changing the picture.
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