‘1990s reloaded – why retailers need to respond to the AI revolution’
By 
Oliver Vernon-Harcourt2026-03-25T06:30:00
The ‘90s fundamentally changed consumer behaviour, and the same is happening again. Retailers have an opportunity to learn from the disruption of the last few decades, believes Deloitte’s Oliver Vernon-Harcourt
In recent years, we’ve seen the return of Oasis, wired headphones and baggy jeans. The 1990s seem to be happening all over again – and the world of retail is next in line for a blast from the past.
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