‘What if everyone is wrong about the metaverse?’


Some unconvinced commentators see the metaverse as the tech industry’s attempt to conjure up the next big thing, says OC&C Strategy Consultants’ Michael Jary.

Six out of every 10 people on Earth now own a smartphone, and the technology is mature. Meanwhile, buzzwords such as AR, VR, blockchain and open-world games are at the beginning of their curves: what will it all add up to? 

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