View from NRF Big Show: Data, demographics and transparency to keep consumers happy

New York Manhattan

As brands’ reputation and sales are increasingly made or broken on the back of their reputations, retailers share their tips for success in a changing consumer economy.

While the old adage that the customer is always right has been a rule of thumb in the retail industry for time immemorial, the ever-growing importance of customer sentiment towards them was the main theme on the first day of the NRF Big Show in New York.

Some of the world’s most innovative brands and retailers shared tips on how to keep customers happy in an environment when even a negative review can hit sales.

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