Retail reliant on strong Black Friday after slow start to festive season

Person paying with credit card on laptop with cup of coffee beside them

The retail sector is pinning its hopes on strong performance over the Black Friday weekend after a disappointing start to the festive trading season in terms of ecommerce performance.

While many retailers pulled their Black Friday-branded campaigns forward this year to take advantage of customers looking to spread out their Christmas spending, the customer demand has not followed suit, according to data from IMRG.

The first week of November saw flat online revenue growth of 0.5% year on year, while sales across the second week of the month dropped by 6.2%.

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