Carphone Warehouse marketing director Julian Diment talks Retail Week through the roll-out of the company’s new digital concept stores.
The phone retailer will introduce 200 of the new-look shops across its store estate as it seeks to create a simplified and slick customer experience through technology including interactive screens and tablet computers.
Dixons Carphone unveils combined stores on day one of merger
- Currently reading
Carphone Warehouse marketing boss discusses new digital concept store