With the internet becoming an increasingly incomprehensible noise of information and data, retailers need to work hard to get their voices heard.
Google processes more than one trillion searches each year, and the search giant has discovered that for every 100 mobile web transactions, multi-channel retailers see a further 400 in-store visits.
This means that being at the fingertips of online consumers and being able to transform that into a physical experience seamlessly is vital to today’s shopper.
Using Google’s own research, Biren Kaleria explains how to get a step ahead by embracing the mobile consumer.
- From Retail Week Live, March 2017