Pets at Home has reported a strong rise in festive sales, driven by a record day of trading in the run-up to Christmas and a surge in demand for dog-grooming services.

The pet care specialist reported a 7.9% rise in group revenue £255.9m in the 12 weeks to January 3, boosted by a 7.2% increase in like-for-likes.

Sales across the business’ retail division rose 7.2%, while its veterinary division posted a 14.4% uplift in sales.

Pets at Home saw its biggest-ever trading day on December 23 across both stores and online, as well as grooming a record 6,023 dogs in a single day on Christmas Eve.

A record 27,555 dogs were groomed in the week before Christmas alone.

The retailer’s VIP membership scheme had 5.3 million members during the period, while the rise in sales from this cohort of customer across products and services increased 24% year on year.

Chief executive Peter Pritchard said: “Our sales performance in the quarter proves once again that by offering convenient and affordable pet care to customers, we can further strengthen our market leading position.

“Against a backdrop of unprecedented consumer volatility, our continued momentum leaves us very much on track with our plans for the year.”