The country, and therefore retail, is on a “one-way road to freedom” as prime minister Boris Johnson put it when he unveiled a route out of lockdown.
For many retailers, it could not come a moment too soon and they will eagerly anticipate the reopening of non-essential retail – assuming all goes to plan – on April 12.
Finally, sunlit uplands may be in view. But freedom will not mean an immediate return to how things were before.
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