Opinion: Get naked to get shoppers' attention

John ryan

Back in 2003, a lot of people took off their clothes and lay down in Selfridges’ beauty hall. Pictures were taken and Spencer Tunick, the artist and overseer of this mass strip, had another notch on his camera.

Subscription content

Please sign in now if you have a subscription

Retail Week

Subscribe now for full access or register now to continue reading

Retail Week is the most trusted source of business intelligence for the retail industry. Subscribe now to enjoy:

  • Unlimited access to Retail-Week.com
  • Expert analysis and in-depth industry reports
  • Exclusive newsletters and breaking news alerts
  • Retail Week magazine

Discover Retail Week subscribe now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.