Microsoft has revealed the opening date for its first UK store as it throws down the gauntlet to rival Apple.
The tech giant will launch its flagship 22,000 sq ft store in London’s Oxford Circus on July 11.
The store will cover three floors, providing an interactive space for shoppers to test and experience Microsoft’s latest technology, products and services.
Microsoft said the store will house “interactive zones surrounded by immersive video walls… designed to build connections with the local community, customers and businesses”.
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