London businesses unveil multibillion West End regeneration plan

Busy Piccadilly Circus

The Heart of London Business Alliance (HOLBA) has unveiled its West End 2027 plan to rejuvenate the capital’s premier shopping district.

The business improvement district (BID)’s plan includes over 40 “potential projects [to] help the West End recover and thrive from the pandemic as a global cultural and commercial powerhouse”, HOLBA said.

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