‘Lidl & Go’ pilot to be available across seven UK stores

A friends and family trial in three stores last year was deemed successful, and the supermarket chain will expand this to a further four stores for all customers.

Lidl & Go allows customers to scan items as they shop and monitor spending in real time through the Lidl Plus app prior to checking out.

The UK stores that will have access to the scheme will be Airdrie, Cardiff, Epsom, Glenrothes, Kingston, Guildford, and Eastleigh.

The next phase intends to provide insights needed to “optimise and enhance” the customer experience before being expanded to more stores.

It follows news that Lidl has introduced Lidl Plus Points to elevate the loyalty scheme in a bid to offer shoppers more choice in how they’re rewarded.

Lidl GB chief customer officer Louise Weise said: “This trial is another step forward in our digital evolution, giving shoppers a smarter, faster and more flexible way to shop. As we continue to invest in Lidl Plus, our focus remains on making the shopping experience simple and rewarding. 

“Whether a customer chooses a traditional checkout, self-service, or the autonomy of self-scanning, our priority is ensuring they have the flexibility to shop on their own terms.”