JD Sports launches UK-first TikTok collaboration for Nike launch

An image of JD's latest TikTok effect

JD has partnered with TikTok to allow users to virtually try on a pair of Nike trainers without leaving the comfort of their homes.

JD Sports and TikTok have teamed up to create an augmented reality (AR) filter was created to promote the launch of Nike’s new VaporMax collection in the UK.

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