The rivalry between JD Sports and Frasers Group – formerly Sports Direct – is one of the longest-running in UK retail. Now with fresh blood at the helm of both empires and expansion plans on the horizon, which is best placed to take the lead?
Sportswear retailers JD Sports and Sports Direct have been fierce rivals for years, trading blows in the battle to secure both consumer spend and key product lines from powerhouse brands such as Nike and Adidas.
In recent years, this competition has spilt overseas and into new categories as both businesses went on the offensive with acquisition plans to fuel international growth and domestic expansion.
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