Luxury activewear brand Alo Yoga is set to expand in the UK with a second store in London.
California-born brand Alo Yoga, popular for its yoga wear, is set to expand in the UK with its second store in the capital at the junction of Neal Street and Earlham Street in Coven Garden.
The 5,000 sq ft store spanning three floors will spotlight Alo Yoga’s “studio-to-street ethos” and offer a range of products including activewear, loungewear, accessories and wellness products.
Alo Yoga opened its first UK store on King’s Road, London, last November.
The brand joins other sports and activewear retailers in Covent Garden including Lululemon’s new flagship, running brand Hoka’s first standalone store in the UK and an upsized store from outdoor retailer Finisterre.
Michelle McGrath, executive director at Shaftesbury Capital, said: “The signing of Alo Yoga is the latest in a series of key additions to the neighbourhood with Shaftesbury Capital introducing 15 new brands to Seven Dials in the last 12 months and nine retail signings this year alone. Attracting Alo Yoga demonstrates our dedication to bolstering the destination’s unique blend of tenants, achieved through establishing innovative anchor locations for a host of international and independent brands.
“The neighbourhood is already home to an unrivalled selection of high-performance brands and the arrival of Alo Yoga will further enhance this dynamic line-up, adding even greater diversity and expertise to an evolving Seven Dials offer as part of Covent Garden.”
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