Ann Summers narrows losses and posts sales growth

The lingerie retailer posted a pre-tax operating loss of £3m for the 52 weeks ending 28 June, 2025, which was an improvement from the previous year’s £13m loss.

The retailer’s adjusted EBITDA reached £100,000 during the period, recovering from a £5.6m EBITDA loss in the prior year. Gross profit increased marginally by 0.5% year on year to £58.5m.

Turnover reached £93.4m for the year, up slightly from £93m in 2024. Ann Summers cut its workforce from 1,180 to 1,011 employees during the period, reversing the previous year’s expansion.

In its filing, the retailer emphasised improvements to its “customer experience” throughout the year through technology enhancements and store renovations, contributing to its improved performance. 

The retailer also noted the launch of online marketplace Knickerbox, which it said had strengthened its digital presence and connected it with a broader audience. 

Ann Summers chief executive Maria Hollins said: “The financial year 2024/25 has been one of resilience and strategic adaptation for Ann Summers. Against a backdrop of persistent economic uncertainty, rising inflation, and the ongoing cost-of-living crisis, the retail sector has faced significant headwinds both in the UK and globally. 

“Despite these challenges, our business has demonstrated agility and determination, focusing on operational efficiency, customer experience, and long-term sustainability.

”We have continued to invest in our technology and sustainability. Our store upgrades have enhanced customer experience, while fleet reductions and energy-efficiency schemes are delivering measurable environmental benefits. We’ve also made significant strides in digital transformation, improving our systems and infrastructure to support smarter decision making and improving customer journeys. 

“Looking ahead, our strategy remains focused on profitable growth, market-leading product innovation, and outstanding customer experience.”