Tesco.com is dominating the battle for shoppers' time spent online and achieves more than twice the average session times of its closest rival.
Despite the Web site accounting for only 0.52 per cent of total Internet visits, the average Tesco shopper spends nearly 22 minutes there, according to data from researcher Hitwise.
B&Q came second, with 10 minutes. CD and DVD e-tailer Play.com managed nine minutes and three seconds.
The overall average session time in October 2003 was five minutes and 10 seconds, compared with 4 minutes and 59 seconds in December last year.
In Hitwise's Online Retail Report, Maplin Electronics was the most bookmarked site, with 4.05 per cent of visitors selecting it as a site they might revisit.
Maplin knocked Kingfisher's Screwfix off the top spot after 3.49 per cent of visitors to Screwfix.com selected it as a favourite, compared with 4.01 per cent last year. eBay was the most-typed shopping keyword, followed by Argos and Amazon. Tesco, Comet, Currys, B&Q, Ikea, PC World and Homebase were also popular.
Demographically, 57.3 per cent of Internet users are male and 28.64 per cent of all users are aged between 35 and 44. Residents of eastern England are 25 per cent more likely to shop online.
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